BUSINESS HIT

We’ve all been taught to keep our eye on the ball, right? And we all are praised for juggling lots of balls at the same time.

But what if keeping our eye on all those balls is limiting our potential?

A friend of mine was talking to me about her business. She’s so busy she can’t see straight as she’s heads-down creating marketing messaging and content for a number of clients. She’s working every day and she’s exhausted.

Her goal is to do the brain work for clients, to share her expertise and knowledge by training folks to do for themselves. But somehow the Gravity of “Focus on customer success” has grabbed her and sucked her down into the doing vs the teaching. She’s doing tactical, execution work for folks who can’t do it themselves, writing emails, designing campaigns.  All work that is necessary but a fairly big waste of her skills and expertise. She’s taking on all that tactical work because she is, indeed, keeping her eye on the ball.  She is solving her clients’ problems.